Our Services

Agribusiness – Linking Farmers To Markets

Through deployment of our experts we help build the capacity of farmers, rural entrepreneurs and agribusinesses in rural areas through implementation of the farmer to farmer (F2F) programmes. Through the farmer to farmer programme we assist farmers acquire new skills, hence increase of their harvests and yield higher incomes. Some of the issues we target in our farmer to farmer programmes include among others:

  • Improve issues such as reliance on rain-fed agriculture, low level of mechanization in production and processing, high post-harvest losses, weak finance for agriculture, poor extension services, and market linkages.
  • Provide technical assistance to increase the production, marketing, and processing capacity of service providers in the Diary sector value chain.
  • Increase access to agro-ecologically appropriate seed varieties and planting materials.
  • Support the production of low-risk, high return commodities such as honey.

Our volunteer experts work on a broad spectrum of small- and medium-scale agricultural enterprises involved in food production, processing, marketing and distribution.
Considerable emphasis is placed on forming effective working partnerships that facilitate skills/ technology and knowledge sharing with the effect of generating strong ownership and empowering interventions.

Sales Support And Marketing Services

We provide outsourced sales, merchandising, branding and marketing services. We offer a variety of promotional programmes aimed at boosting client sales. We offer customer tailor made sales support and channel partner support. Some of the sales support services include among others:

  1. Field sales
  2. Consumer contact
  3. Account management
  4. Direct sales
  5. Retail activation
  6. Market research

Process / Distribution Management

  1. Merchant acquisition and management
  2. Outlet category management for FMCG products
  3. Channel and pipeline management in diffent outlet classifications as well as tiers in supermarkets, groceries, and kiosks
  4. Display deployment, promotion drives and stock reporting
  5. Competition tracking, merchandising and product demonstrations
  6. Field force management

In brief we assist our client’s establish a reliable and consistent network that services their customer needs

Rural Experiential Marketing

One of our competence is drawn from our grassroots experience in reaching the rural customer, understanding their needs and wants, supply of goods and services to meet their requirements, carrying out after sales service that leads to customer satisfaction and repeat purchase/sales. Using the Below the Line experiential marketing tactics, we assist our clients reach out the growing rural markets for consumer goods. Below is an outline of some of the rural experiential marketing services:

  1. Brand activations
  2. Direct marketing
  3. Seeding
  4. Retail and trade activations
  5. Marketing at rural events
  6. Rural congregation platforms