Agribusiness – Linking Farmers to Markets
- Farmer to farmer initiatives
- Rural extension and advisory services
- Cooperative management and training programmes
Let's Go
To The Villages
Rural Digital Media (U) Limited (RDM) is management consulting firm with specialty in Strategy, sales support and marketing, field force management, Agent Quality Management, Below the line marketing, merchant recruitment for telecoms and banks and community mobilization across Africa. Founded in 2008, RDM is domiciled in Uganda, with offices and partners in Nigeria, Cote d’Ivoire, Lesotho, Mozambique, Sudan and Kenya.
Our Vision
Unlocking wealth in the rural markets through delivering excellence and satisfying consumer demand.
Core Values
Vehicle – a platform to reach out to rural markets
Road – A symbol of journey and destiny. We walk the co-creation journey with our dear customers
Speed – Informs our “Go to Market” strategies
Fuel – Our people (talent and creativity) are the “fuel” of our business
Our Mission
Attract, manage and retain exceptional talent and forge viable distribution paths in the rural markets, identify profitable new customer segments, earn the loyalty of channel partners, and create durable ties with customers to build a strong first mover advantage.
Our Philosophy
Till recently, the focus of most businesses has been the urban consumers. It is against this background that RDM was born out of the need to reach out to the peri-urban and rural markets. This was informed by the tempo of development accelerating in peri –urban and rural markets in Africa in general and this is coupled with increase in purchasing power, changing life styles and consumption pattern of villagers. This can be attributed to an increase in education, social mobility, improved means of transportation and communication and other penetrations of mass media that have exposed rural audiences in Africa to outside world hence their outlook to life has also changed. In brief, our philosophy is to reach out to the rural customer, understand their needs and wants, supply of goods and services to meet their requirements, carrying out after sales services that leads to customer satisfaction and repeat purchase/sales.
Our Services
RDM and its affiliate organisations provide the following services
In Their Own Words
Below the Line (BTL) Marketing for Airtel Money Uganda (Kampala& Mid-West) and also Eastern Uganda and North, March 2015 – December 2016.
During the implementation of the two-year IFC funded contract, Rural Digital Media undertook 3,116 quality BTL events around more than 7,500 Airtel money agents across Uganda. As result, our Airtel money subscriber base has steadily increased in the last two years from 2.5 million customers to 4.5 million customers.
I recommend without reservation the professional services offered by Rural Digital Media.
Moris Seguya
Ag. Director Airtel Money - Airtel Uganda
The purpose of this letter is to commend Rural Digital Media Limited for the professional below the line (BTL) marketing activities and accompanying logistics they recently provided to boost our sales across the peri urban and rural areas in Uganda, August 1 – November 30, 2016. This project was successfully accomplished.
We therefore have no reservations to anyone wishing to engage the services of Rural Digital Media Limited.
Monica Kasirye Kavuma
Finance Manager | M-KOPA Uganda Ltd.
We hereby confirm that Rural Digital Media is currently on a year contract providing merchant acquisition and management services to Vodafone M-Pesa Mozambique, a project financed by The World Bank Group | International Finance Corporation (IFC). This contract started January 2022 and is ongoing.
We appreciate and strongly recommend the services offered by this firm.
Gonesi Thabani
M-Pesa Merchants Payment Manager Vodafone M-Pesa
This letter serves to recommend Rural Digital Media Ltd for the customer acquisition projects they have implemented on our behalf for the past two years, July 2018 – June 2020 across Mozambique;
That is;
- Below the line (BTL) Marketing.
- M-Pesa Women Forums Project in Maputo city, Maputo Province and Nampula.
- Revenue Share (RS) Promoter Management Programme, November 2019 – June 2020.
Overall the services provided by Rural Digital Media Ltd have enabled us grow our revenue through increased M-Pesa uptake and also increased the Vodafone GSM penetration. All the above mentioned projects were successfully accomplished.
Dayse Madeira Correia
Head Of Marketing M-Pesa, Vodafone M-Pesa, SA
This is to confirm that Rural Digital Media Ltd have been carrying out the PHASE III – Merchant Acquisition and BTL Marketing activities for Vodacom Lesotho in partnership with International Finance Corporation (IFC) across all the 10 districts of Lesotho, February – November 2020.
I am confident in recommending Rural Digital Media for merchant and customer acquisition services.
Mphunyetsane Palesa
Executive Head: M-Pesa At Vodacom Lesotho (Pty) Ltd
