Client: International Finance Corporation (IFC)
Portfolio: Mobile Money
Service: Entity Quality Management, Field Force Management, Sales & Marketing Support, Below-the-Line Marketing
Category: Quality Management
Duration: October 2019 – June 2020
Project Name: Customer Acquisition and Promoter Management Programme for Financial Inclusion Expansion
Project Overview: Designed and implemented Revenue Share Promoter Management deploying 250 promoters across 11 provinces of Mozambique, BTL Marketing events across M-Pesa agents, and Women Forum events to centrally drive growth of new M-Pesa subscribers and reactivation of existing dormant subscribers.
Direct Client Results: 250 Revenue Share (RS) Promoters trained and deployed across all provinces; 283,000 customers engaged and educated on M-Pesa products and services; 111,412 new M-Pesa subscribers onboarded; 38,474 dormant accounts recovered (30+ days inactive); 457 BTL events undertaken across 898 M-Pesa agents; 274,344 customer engagements with 35.12% women participation; 43,826 new subscribers onboarded with 33% women participation; 40,173 dormant accounts recovered; 12,669 Xitique individual contributions achieved; 44,108 M-Pesa application downloads; 241,581 unique transacting customers; 101 Women Forum events; 11,442 customer engagements with 45% women participation; 1,278 gross adds with 56% women participation; 1,630 dormant accounts recovered; 492 M-Pesa agents re-branded.
Impact:
- Drove financial inclusion advancement across Mozambique; empowered women participation in digital financial services (35.12% engagement rate); improved agent network infrastructure and branding; enhanced community health and wellness through integrated social responsibility programs; strengthened rural-urban financial connectivity through expanded mobile money adoption.
- Achieved 35.12% women participation in 274,344 customer engagements; secured 33% women representation among 43,826 new subscribers; empowered 56% women participation in 1,278 Women Forum gross adds; created employment opportunities for 250 promoters across 11 provinces; enhanced women’s economic empowerment through dedicated forum events; improved youth access to digital financial services; strengthened community resilience through expanded financial inclusion; supported rural development through mobile money accessibility.