Client: Cargill | IFC World Bank
Portfolio: Digital Payments
Service: Sales & Marketing Support, Below-the-Line Marketing, Business Strategy
Category: Marketing
Duration: July 2021 – October 2022
Project Name: Digital Payment Platform Sensitization and Enrollment for Cocoa Farming Cooperatives
Project Overview: Comprehensive sensitization and enrollment strategy for cocoa cooperatives and farmers on digital payment platforms, including development of marketing materials, capacity building, and Below-the-line marketing events across 30 cooperatives.
Direct Client Results: 30 cocoa cooperatives trained and onboarded on various digital payment platforms (MTN Côte d’Ivoire, Orange, Société Generale, Wave, InTouch); 15,515 farmers educated on digital payments; 11,018 new Cargill-compliant farmers onboarded with valid KYC and GSM registration on digital payment platforms.
Impact:
- Enhanced financial inclusion for rural cocoa farming communities; improved payment transparency and efficiency in agricultural supply chains; strengthened cooperative-level financial management capabilities; facilitated digital transformation in traditional agricultural sectors; reduced cash dependency in rural areas; improved farmers’ access to formal financial services.
- Empowered 30 cocoa cooperatives representing thousands of farming families; enhanced women farmers’ financial inclusion through digital payment platform access; supported youth engagement in agricultural modernization; strengthened community-based cooperative structures; improved rural livelihoods through transparent payment systems; enhanced social cohesion within farming cooperatives; supported intergenerational knowledge transfer in digital finance adoption.